Dear Reviewer,
Thank you
for your enquiry. Do we understand you correctly? You would like us to give you a
very handsome, high quality leather bag, free gratis and for nothing? Oh, not quite nothing.
You will give us a few words in exchange.
So what’s
in it for us? An honest Amazon UK Review? Whilst
genuine reviews from genuine customers are valuable assets for any online
business, reviews exchanged for rewards such as free or even discounted
products are not going to reflect the true views of any genuine buyer. And
Amazon customers are not stupid. They see a ‘fake’ review gushing forth about
every miniscule detail of the product, trivial or otherwise, for what it is; a
weak attempt at marketing in an effort to persuade a prospective customer that
the product is better than it really is. It therefore follows that if a product
needs a ‘fake’ review in order to sell, rather than being able to stand up in
the marketplace on its own, then perhaps it really isn’t worth having.
The Real
Handbag Shop is proud to have grown and developed from a small family run
business in co-operation with respected suppliers of the high quality, much
sought-after leather bags and handbags that we sell online; Catwalk Collection
Handbags, Gigi, Ashwood and Visconti. We have built our good reputation over a
long period of time. We have made it our policy neither to discount nor to give
our stock away for free in exchange for biased reviews. All the reviews you see
in association with The Real Handbag Shop are real. They come from genuine
buyers who have paid a realistic price for a real leather product that meets
with British standards of quality. If you want to see proof of a genuine Amazon
review, then just look for the wording, ‘Verified Purchase’ alongside the name
of the reviewer, which indicates that a purchase from the Amazon website
actually took place. This obviously doesn’t take into account where a person
has received the product as a birthday or Christmas gift and there may be other
genuine exceptions but at least you will know that these are genuine reviews
you can be sure of and not some wishy-washy meaningless babble trying to
hoodwink you.
In the
long run, we predict that such tactics will eventually damage the hard earned
integrity of Amazon. Already, their customers are becoming suspicious of Amazon
reviews because they make it hard to judge which products are actually any good
and which are not. This means that ultimately, customers have to spend a lot of
time checking to see which reviews have been favourably given in exchange for a
free or discounted product and which have come from a genuine purchaser who is
giving an unbiased opinion. If Amazon customers haven’t got the time to trawl
through pages and pages of reviews to assimilate the useful information from
the dubious, it wouldn’t surprise us if they just gave up and went shopping
elsewhere, which would be a terrible shame.
So, Mr Reviewer,
in answer to your question, no, we would not be interested in swapping one of
our best-selling leather bags for a written review.
With Best
Regards,
The Real
Handbag Shop
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